Archive for August, 2015
Mobile marketing is an exciting addition to your marketing plans, but it is important to know what you can expect in the process of marketing on mobile devices. It can be a great way to get exposure for your business, if you can do it successfully. You should focus on the advice below to guarantee results.
Do your work for your readers and not yourself. Knowing what customers want and providing it is how mobile marketers are successful. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. The more knowledge you can gain, the more successful you shall be.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Customers can then use their smart phones to reach your website and find coupons. All of your brochures, cards, and catalogs should have QR codes on them. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Recruit friends to test your marketing methods before trying them on the public. If you can afford it, you might even want to hire someone to give you an objective opinion.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Stay with your principles to keep you on the right track.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Avoid texting your customers during odd hours, such as early mornings or late nights. Sending out text messages at bad hours will just annoy customers.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
There is so much to do and expect from working with mobile devices in an attempt to help promote your business to the masses. Hopefully, the information in this article has provided you with helpful tips.