Archive for September, 2015
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin your efforts with the acquisition of phone numbers for your database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. Permission can be obtained through a form over the Internet or by text.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. With mobile marketing, make your content worthwhile but not too wordy.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Having the mission statement around will help you stay ethical.
There’s plenty of money to be made in mobile marketing. More and more people every day use mobile phones for social networking and to download applications. Mobile devices and social networks are great platforms to advertise your products and services. Take your marketing closer to where your customers are located.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Realize that is an issue and act accordingly.
If you want maximum effect from your ads, try and make them go viral. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Many people tell you to get away, but you need to survey your clients as much as possible.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. You will likely see an increase in the size of your customer base and your profits.