Archive for November, 2015
Mobile marketing is the next big marketing craze. A successful mobile marketing campaign does require that you do your research to get the best results. This can give you questions about where to start to market effectively. The tips below provide a good background on mobile marketing options.
Your printed advertisements should include QR codes for your technologically savvy customers. That way you make it easy for those who use smart phones to visit your website and access your coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Maintaining your principles is key to you being successful in your business plans.
Successful standalone mobile platforms need a home base. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should not rely on a mobile platform alone.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Make sure you send text messages at reasonable times. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Adjust your phone etiquette accordingly.
Going viral is one of the best ways for your ads to be effective. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Good mobile marketers gradually climb up the mobile ladder. You can make use of the same strategy. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use every method you have access to.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.